There are mortgage leads and then there are live transfer mortgage leads. The two sound quite similar, but the difference is undeniable. Live transfer mortgage leads empower brokers, expediting the transfer process and substantially enhancing your return on investment.

Experienced loan officers, brokers and lenders know the value of live transfer mortgage leads. When out of the office meeting clients and attending conferences, a live transfer mortgage lead means applications advance toward closings, even while you're busy with other productive endeavors. In an industry where timing is everything, not a minute is wasted with live transfer mortgage leads.

The typical live transfer mortgage lead process involves a third party making contact with a prospective borrower on behalf of you and your company. The borrower is asked a series of qualifying questions, is verified and confirmation is made that the live transfer mortgage lead is interested in immediately speaking with a mortgage financing specialist. In real time while the iron is hot, the lead is transferred directly to your loan officer.

A quality third party providing such a service should also offer detailed real-time reporting, comprehensive website training and account setup, fully integrated and customizable sales scripting, a pre-transfer alerting system and a simple user interface even the most novice computer user can use.

What began as merely a mortgage lead quickly escalated into a satisfied client prepared to sign on the dotted line. The difference between the two is the difference between a mortgage lead and a live a transfer mortgage lead.